Comparing identities. Diversity has always led to the most original expressions of creativity. This has been the mission of the Snaidero Group, represented at the 47th Salone del Mobile (Furniture Fair) in Milan (16th-21st April) with its four brands: the Italian brand Snaidero, the French brand Arthur Bonnet, the German brand Rational and the Austrian brand Regina. Since the first day, record attendance has been recorded at the specifically designed exhibition stand: an area of great visual impact in terms of design and appeal, offering an elegant, stunning and dynamic atmosphere.

Among the building kitchens proposed by the various brands in the Group, three brand-new kitchens are presented by Snaidero at Eurocucina, which offer original expressions of certain living trends by three leading Italian designers. Kube by Giovanni Offredi is a highly practical and functional kitchen with simple design and lines, based on an interplay of geometric contours and a sophisticated balance of functional units with different functions.
Key West by Massimo Iosa Ghini features a design that recaptures classical tradition but has a highly contemporary and timeless image. Like a design within a design, this kitchen expresses an extremely dynamic and versatile project, fitting into any space and accommodating large numbers.
Finally, Starlight by design architects Lucci & Orlandini is characterized by smooth contours and up-to-date technical content, with a formal elegance in perfect harmony with extremely refined single-colour white. Luminaire and shades of the same colour create unmistakeable style, where operational functionality truly becomes instantly visible tangible quality.