Jeremy launched his design career with the Aloe range, which is inspired by the Agave plant, a tropical cactus with distinctive fleshy-leaved flowers that lend themselves perfectly to sculptural lighting.
There are three Aloe designs - the Bud, which represents the birth of the plant, Blossom which is the mid-life and the full beauty of the flower and the Shoot which is the withering death.
Aloe is made from individually handmade porcelain leaves that are geometrically arranged around the light source to act as a diffuser, producing a calming, glowing light.
The Aloe range was shown for the first time in Europe at the autumn fair Tendence in Frankfurt in August 2004. The lights became an instantaneous hit attracting international media attention.