NEW YORK, September 22, 2009 — Humanscale has formed a new partnership with Formfunc Studio, a design consultancy based in Cape Town, South Africa. As part of Humanscale’s continuing international growth, Formfunc will sell the company’s products exclusively and introduce Humanscale to a largely untapped and potentially lucrative new market.
South Africa is the largest economy on the African continent, presenting new opportunities to Humanscale on a number of fronts. Prudent economic policies and construction relating to the 2010 FIFA World Cup—hosted in various South African cities—have provided a cushion to the global recession and created added opportunities for the contract furniture industry. Additionally, a country-wide Green movement has gained momentum in recent years, creating favorable conditions for Humanscale’s eco-friendly product line.
While South Africa’s contract furniture landscape is flooded with locally manufactured goods, they are plagued by poor ergonomic performance and turn a blind eye to the issue of sustainability. With the help of Formfunc, Humanscale hopes to expand its presence to neighboring countries in the coming years; thanks to foreign investment and an abundance of natural resources, many southern African countries have recorded strong economic growth despite global economic conditions.
Formfunc Studio provides solutions for a wide range of clientele, from individual residences to large corporations. Steeped in the belief that good design elevates the human spirit and exhibits a social conscience, Formfunc aims to find solutions that incorporate respect and integrity while helping to reverse the effects of global climate change. For more information, visit www.formfunc.co.za.
For more information about Humanscale and its full range of ergonomic solutions, visit www.humanscale.com or call 800-400-0625.