ECOSMART FIRE’S ENVIRONMENTALLY FRIENDLY OPEN FIREPLACES ARE “HEATING UP” DESIGNERS & BUILDERS

Award Winning Design Burns Renewable
“Green” Denatured Alcohol for Clean Emissions

(Sydney Australia, January 18, 2008) The EcoSmart Fire collection is an exciting new concept in open fireplaces furniture, allowing users to add a beautiful fireplace to their environment without the need for flues or connections of any kind. Using renewable, “green” denatured alcohol as a fuel source, EcoSmart Fireplaces are essentially Green House Compliant in that the fuel is completely composed of biological products resulting in a neutral ecological balance. Unlike ordinary wood burning fire places that require outside venting and which release air pollutants like carbon monoxide and particulates, EcoSmart Fireplaces require no flues and produce clean emissions such as heat and water. And because it is flueless, all of the heat stays in the room, resulting in a thermal efficiency of over 90%. When you no longer want a fire, simply extinguish the flame with the built in shut off mechanism – no burning embers to worry about once you have left the room, and no ashes to clean up.

Introduced in Australia in 2004, the EcoSmart Fire collection has won accolades and created excitement in every country where it has been introduced. This can be seen in the enormous range of installations from Royal Hotel suites in Sydney, high rise buildings in Dubai, condos in Hong Kong, beach front resorts in Australia, cathedrals in Milan, numerous installations in the US, and much more. In the US it was the winner of the 2006 Best of Year “Roscoes” Innovation Award, presented by Interior design Magazine, Guggenheim Museum, New York.

Because it does not require a flue or connections of any kind, the EcoSmart Fireplace is especially appealing to builders and buyers alike, in that it is now possible to easily add the warmth and ambience of a fireplace in locations where it was impossible to do so before. These features are very appealing to residential builders and consumers – especially in urban areas where space did not permit a fireplace before. In addition, the EcoSmart Fire collection is becoming quite popular in the commercial market, where The Fire Company’s use of high quality materials and extensive range of models and burners make it possible to add a fireplace to restaurants, bars, hotel lobbies, meeting places, etc.; anyplace where people gather and appreciate the beauty and warmth of a cozy fire.

As important as these features are, The Fire Company, designer and manufacturer of the EcoSmart Fire collection never lost sight that they were producing a product that deals with human beings and fire. Safety is of paramount importance, which is why, in a recent development The Fire Company announced that its internationally renowned collection of designer fireplaces has received a listing from Underwriters Laboratories (UL). “We are committed to delivering a safe product, and in the process, we have played a pivotal role in spearheading the creation of global standards and testing architectural platforms for this new wave of ethanol-fuelled fireplaces,” said Stephane Thomas, director of The Fire Company. “We have worked closely with UL over the past three years to establish a testing platform, and to achieve a UL mark is one of our ultimate accomplishments,” said Stephane.

The UL listing for the EcoSmart Fire collection provides designers, builders, and users the added level of assurance that these exciting and versatile design elements come from a company who is totally committed to quality and safety. “Don’t be fooled by cheap imitations - Mixing fire and dangerous goods is serious business, and something The Fire Company takes very seriously,” said Mr. Thomas. “Our fires have been thoroughly and independently tested around the world.” Now U.S. builders, designers, and users can see what has the rest of world “fired up” and take advantage of the incredible lifestyle and design benefits that the EcoSmart Fire collection brings to residential and commercial construction. For more information on the EcoSmart Fire collection, visit www.ecosmartfire.com or email info@ecosmartfire.com