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Press release from DITO Electrolux - 2007-10-30

The Dito-Electrolux TRK multipurpose vegetable slicer won the "Janus de l'Industrie" award 2007

The French Institute of Design (Institut Français du Design) appointed the Dito Electrolux dynamic preparation machine range, consisting of a vegetable professional slicer (TRS), food processor (K) and combined cutter-slicers (TRK), with the "Janus de l' Industrie" award for 2007. The TRK integrates two machines into one new model that performs a wide range of food preparation functions and allows the chefs to apply creativity in meeting the growing taste for healthy and vegetarian foods.

The complete Dito Electrolux range of dynamic preparation machines that chip, chop, slice, dice and grate fruit and vegetables have been studied and designed as ready to install, space saving, easy to use, move and clean in order to guarantee always the food quality. Dito's attractive design allows to utilize them in front of customers to prepare tasty dishes using fresh ingredients to make pastry bases, creams, mousses thanks to its different functions. The compact cutters, equipped with a powerful motor, permit all types of liquidizing, mixing, mincing, etc. in short time avoiding heater and alteration of the products. All Dito Electrolux products are of course conform to European hygiene and safety standard.

The Janus award, created as a badge of quality by the French government in 1953, is sponsored by the French Ministries for Industry and Foreign Trade. Internationally recognized by both industry and commerce, the award is an asset to marketing and sales.
A jury appointed by the French Institute of Design bestows the prize in recognition of fundamental design excellence that contributes to the quality of life. In order to gain the award the products must offer aesthetical and economical value to the end-user, show consideration for ethics and the environment and also improvements in the industrial process (factors such as standardization, assembly and material choice) are evaluated by the jury.

According to Electrolux Professional's Industrial Design Manager Michele Cadamuro, industrial design is not about trend or fashion, but needs to balance different goals in order to ensure the satisfaction of both the needs and desires of the customer and the capabilities and principles of manufacturing.
"In practice this means that in the form of a single product, the designer must deliver ergonomic solutions in equipment that is intelligible, effective and cleanable, while appealing to our aesthetic and emotional senses," says Cadamuro, adding that this must moreover be achieved applying the right ethics, know-how and technology.


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detail-comm news ae En 2008-08-35-28