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Press release from DITEC - 2008-05-29

BIS: the intelligent automatic door in the DUCATI museum and the Ferrari Store

BIS DITEC modern automation, boasting a classy design and leading technology, has now being installed in “sport excellence cult locations”: the Ducati Museum, where the history of this famous bike manufacturer can be relived, and the new Ferrari store, located in Galleria Vittorio Emanuele, right in the centre of Milan.

The Ducati Museum has a total area of 1000 sqm and stores memorabilia from the competitions entered by the company in over half a century, as well as a large chunk of the history of the company, which is based in Borgo Panigale and was founded by the Ducati brothers as far back as 1926.

In 2005 Bis automation, designed by the design architect Massimo Iosa Ghini, entered the Ferrari world to ensure automated access control of the ninth floor of the Ferrari store, currently the largest in the world, opened by the company to establish a direct link with their modern fans and to portray the Ferrari image in the main cities in the world.
The design carried out by an architect has added value to the large window frontage by means of some elements of high visual and emotional impact: an automatic door designed by DITEC, an LED video wall and a Formula 1 car mounted on a specially designed steel door frame: metaphorically speaking, the BIS door enhances the feeling of movement and opens a path which turns into a true journey of discovery of the company history.

For DITEC, this was a highly prestigious project: to open the home doors for top achievers like Ducati and Ferrari… and get them together - this is the beauty of automation.


More information...
Date 2007-11-05
Frame Automations - RADIUS
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detail-comm news ae En 2008-08-34-20