CARPETECTURE® : a creative reference system to unleash design potential

One of Europe’s leading carpet manufacturers, Desso, has announced the adoption of a new carpet design: CARPETECTURE®. A process that enables architects and interior designers to identify which carpet designs will best support the emotive qualities of the rest of the architectural experience.

It starts with the initial inspiration for the carpet design. The Desso designer samples aspects of contemporary architecture and its associated influences, and then applies them within the carpet design. In the process everything about how and why each design is created is described and documented. And it is this information that the architect and interior designer can use in choosing the most supportive design.

Initial results seem to confirm that it works. Desso cites its latest new collection as a case in point. The “Pure Lines” collection takes as its starting point the strata and parallel forms that run throughout buildings. The collection uses the rhythms of brick patterns and vertical design columns to create continuity with the architecture. Going further into the creative driving force, Pure Lines draws on the themes that initially inspired the effects of building strata. It celebrates the repeated familiarity of purity in nature: fields of corn, forests of trees, and rays of sunshine. For this reason the Pure Lines collection uses natural toned colours and building structure. Creating tranquillity and warmth: an important contemporary platform.

Information explaining how and why each design has been created is carefully documented, and can be used by architects and designers to help them choose the most supportive carpet design.

"The advantage of CARPETECTURE® is that architects and interior designers have an analysis of the design's heritage, what inspired it, and the reactions it is expected to trigger in those who see and use the carpet," said Mr Kranendijk, chief executive of Desso. "The architect or interior designer is ultimately still responsible for making a decision based on their expertise and talent, but they now have a valuable extra perspective."

Desso has two manufacturing plants in Belgium and one at its headquarters at Waalwijk, The Netherlands.