Landscape designers at Norwich City Council, together with Bollards International, time-travelled back to the 17th and 18th centuries for inspiration when choosing the colour of new bollards.

Until the 1800s, Norwich was the architectural capital and market leader in the cotton and wool industry. The madder plant was used extensively in the dyeing process producing cloth of a rich red this colour was chosen for the new bollards. Norwich City Council is the first customer to be supplied with this unique Enviro-cast, pigmented product made from natural material.

It is fitting that Norwich, the county town of Norfolk where Bollards International is based, should be the first recipient of our new bollards manufactured from natural material. We have designed, built and commissioned a plant at our site in Roydon to manufacture polyol from rape-seed oil. The entire operation is based in East Anglia; industrial grade rape-seed oil is produced in the region.

As sole supplier of the ‘Norwich Bollard’ a unique architectural design, Bollards International has now supplied the city with 34 new, magenta bollards. Twenty-one of these are fitted with finials, eleven of which are one off design, themed on the history and culture of the area.