A rubber cable, a zinc metal hook and a light bulb: a few elementary components make up Bingoingo, the new hanging lamp by the designer Admir Jukanovich for Alt Lucialternative, the most eclectiv and experimental brand by FdV • Firme di Vetro SpA.
Bingoingo clearly shows the components of the lamp which are able to generate light, and they invite us to ask ourselves “how things work”: the light is turned on with a new, unusual gesture, amusing but not risky. Just touch the “live” wires at the end of the cable, equipped with a touch-dimmer device, and this turns the lamp on and off through an ironic gesture which is usually considered to be dangerous, the origin and the essence of electricity is the basis of the function of the luminous light bulb.
Provoking and iconic, half-way between the world of design design and artistic installation, Bingoingo is a luminous and formal synthesis, with a flexible bright orange rubber cable which can be hung, wound round the hook and knotted on itself, ideal for more informal living areas.